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Under the Helmet

This Bell family of athletes and ambassadors is as diverse as our
line of products. Under the Helmet exists to tell the stories of our
incredible family of people who break boundaries — whether on track, or
in their everyday life. Follow along to see what makes our family of
riders who they are.

The Stories That Stoke the Journey

Explore the powerful stories that fuel a range of boundary-breaking riders

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Under the Helmet with Brittany Young of B-360

Meet Brittany Young — a Baltimore native, activist, and motorcycle enthusiast who started the young adult program, B-360. Watch our latest "Under The Helmet" to learn why she has made it her mission to inspire others around her by combining her passions for both STEM learning and urban dirt bike culture.

Under the Helmet with Atwyld

For friends Anya Violet, Jaime Dempsey, and Corinne Mayer, the women’s motorcycle gear they were wearing wasn’t cutting it. They put pen to paper and thread to fabric and Atwyld was born.

Under the Helmet with Vincent Wey

11-year-old motocross athlete, Vincent Wey has dreams of going pro, just like his father and Supercross legend, Nick Wey. Learn how Vincent is working his way to the top with his elbows up, and throttle wide open in the latest Under the Helmet.

Under the Helmet with Kage Tadman

We caught up with young athlete, Kage Tadman, and his father/coach/mechanic to get the low-down on balancing the world of racing while still having time to be a kid. Get an exclusive look at what it takes to pursue a dream of going pro.

Under the Helmet with Eli Tomac

Get an exclusive taste of Ranch Life, where Eli Tomac teams up with his life-long trainer, mountain bike legend John Tomac, to become absolutely deadly on the Supercross circuit.